Posted by Kinley Levack under WeblogsResponses (0)

Today, Starwood unveiled its new blog: www.TheLobby.com. I am impressed – it’s worth a visit.

For launch day, there is a ton of content and a lot of it is fun to read. They stocked the blog with stories from last Friday on, and each post is accompanied by a graphic so it’s visually appealing. The logo banner is sharp too – very cool looking.

The blog avoids just plugging Starwood properties; posts discuss NPR coverage, explore different locations and cover gadgets. It is a bit iPod-heavy . . . there are only so many cool iPod products you can mention in one day and iPod boxer briefs strike me as a bit much, but other gadget coverage is great—I didn’t know there was luggage that could weigh itself, did you?