« Martin Luther King, Jr., 40 Years Later | Main | A Night at the Opera »

January 18, 2008

Two Wrongs Don't Make a 'Write'

Posted by Will Ng under Current Affairs
Responses (5)

You may have heard or read about the big flap over Golfweek magazine's recent "Caught in a Noose" cover. I gotta wonder what Dave Seanor, now ex-editor, was thinking, putting a noose on the cover. And he was "surprised by the negative reaction"?

Being in the magazine business, I understand the need to produce provocative covers to grab readers' attention, but this kind of a move by Seanor just makes me scratch my head—not to mention it's likely career suicide for him. Then again, Don Imus is back in business...

So what prompted the distasteful cover, anyway? Seanor and the Golfweek staff were pontificating on another controversy, the one created by Golf Channel anchor Kelly Tilghman. On the air at the second round of the Mercedes-Benz Championship, she and partner Nick Faldo were discussing challengers to Tiger Woods. Tilghman, in suggesting what the challengers should do, jokingly made the dumb remark, "Lynch him in a back alley."

Apparently, Tilghman and Woods are friends—he even has tried to dowplay her comment—but there's still no excuse.

Tilghman has been suspended by the Golf Channel, and Seanor has been replaced by Turnstile Publishing Co., the parent of Golfweek. Right moves, and they both deserve the ire they're receiving from everyone including PGA Tour commish Tim Finchem.

There's a lesson in here for meeting planners. While all of us are searching for attention-grabbing event themes, we need to realize certain words or images that may seem innocuous at first are insensitive, even taboo, to others. This is especially important for international meeting planners, who need to be respectful of others and unfamiliar cultures.

But, of course, when you know what you're about to say or do is wrong and you do it anyway, that's just stupid.

Respond to article (5)

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5cc553ef00e54fe5926c8833

Listed below are links to weblogs that reference Two Wrongs Don't Make a 'Write':

Comments

I am late to reading this, William, and had not heard about the magazine cover; had heard about the other flap. People don't think. Period. Someone has a 'brilliant idea' and someone agrees and VOILA! it's done. With all that has been in the news about these issues, it is hard to imagine anyone not smacking their head in recognition. And DING DING DING about the lesson for planners - it's also for suppliers whose marketing collateral (incl. mag. ads) is often less than idea.

Posted by: Joan Eisenstodt | Jan 29, 2008 10:10:01 PM

We received a marketing piece for an event - what I forget - on "Tsunami Tuesday." Why they just didn't use Super Tuesday was beyond anyone in the office. It's amazing how little people think about things these days. Especially when it's becoming increasingly important to have an international perspective on everything you do. But, how much do Americans think beyond our borders? It's always interesting to compare CNN and BBC in what they're covering. Look closely at your local news station to see how much is reported about what is going on abroad - and in which countries.

Posted by: Mitch Biersner | Jan 30, 2008 7:15:06 AM

Great message, William! Isn't there adage saying 'engage brain before opening mouth (or tapping keyboard)' lest we open mouth and insert foot?

Gloria Nelson, CSEP
Chief Experience Officer
Gloria Nelson Event Design, LLC

Posted by: Gloria Nelson, CSEP | Jan 30, 2008 12:56:03 PM

What makes this even more disturbing is that before they went to press, they probably asked someone if this was a good idea and either no one spoke up or their input was totaly ignored. That is a shame.

It reminds me of the launch of "New Coke" back in the 80's, not one person said "Bob, maybe this isn't such a good idea", Because no one spoke up (or were afraid too), we all witnessed the launch of one of the greatest product failures in history.

There is a lesson here for planners, if there is one person in the room who thinks an idea is not a good idea, everyone involved needs to listen and listen good before reputations are ruined, brands affected and entire communities of good people affected and offended. If you are afraid to speak up, do it anyway.

When an event requires it, there are opportunities that exist to create controversy in ways that engage and enlighten the entire spectrum of individuals, groups and communities, it is up to us as planners to ensure that drawing attention to an issue does not exclude, but rather includes everyone for frank discussion.

And sometimes, events should be just that, an event. With no controversy, no greater enlightenment. Just an event produced to the best of our abilities as professionals. Events that entertain, educate and stimulate and leave everyone with a good feeling without someone having to bang their head on a desk saying "what did we do".

Think twice and ask questions, it makes the world a better place.

Keith Johnston
Group Vice President
OnSite Events, Inc.

Posted by: Keith Johnston | Feb 9, 2008 11:41:47 AM

Thanks for the great comments, everyone. This is a great example that it never hurts to run an idea by a peer group.

New Coke, now that was a grrrreat idea....

Posted by: Will | Feb 15, 2008 3:34:10 PM

Post a comment






 
© 2007 The Nielsen Company. All rights reserved.
Terms Of Use and Privacy Policy.