« Big Apple Bites Planners | Main | Audio Meets and CES »

January 06, 2009

Aruba Off-Color With Black

Posted by Will Ng
Responses (0)

Imagine my surprise last night as I watching a hockey game on the Versus network when I saw an ad by the Aruba Tourism Authority. Caught off-guard, I first wondered why Aruba chose to advertise on Versus, a sports network known for covering bull riding, mixed martial arts, and repeats of Jean-Claude Van Damme's Bloodsport, watched at most by a dozen people other than myself (and I only tune in when National Hockey League games are on). As I wondered about this, I decided to pay closer attention... Who's that walking on the beach with that leggy model? Is that...Lewis Black?!


Yes, indeed, it was the stand-up comedian and satirist, who's known for his manic, about-to-blow-a-gasket rants on politics, current events, and religion in his sold-out shows and on Comedy Central's The Daily Show with Jon Stewart. Out of all the possible celebrities Aruba could've chosen for its series of new ads, Black—who's renowned for going into the blue as much as the Yankees spend money on free agents–is a rather odd choice. Not that I'm offended by Black—I find him hilarious—but the island could've went with a more innocuous choice of comedian, at the risk of offending the other 12 people watching. No, not Kathy Griffin, and no, not Bob Saget, either. 

Well, at least Aruba kept Black PG-rated: Black's episodes    

Respond to article (0)

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5cc553ef010536ae3277970b

Listed below are links to weblogs that reference Aruba Off-Color With Black:

Comments

Post a comment






 
© 2007 The Nielsen Company. All rights reserved.
Terms Of Use and Privacy Policy.