The Evolution of Security
Posted by Suzie Amer under Weblogs
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That’s the name of the Transportation Security Administration’s (TSA) new blog. Tagline: “Terrorists evolve. Threats evolve. Security must stay ahead. You play a part.” The goal “facilitate an ongoing dialogue on innovations in security, technology and the checkpoint screen process.”
To that end, the site features a “hot topics” area—current topics are “Shoes,” “Liquids,” “Inconsistencies,” and “Lighters Nail Clippers and Lithium Batteries”—where visitors are invited to leave relevant commentary. An example of the new dialogue between the TSA and the legion of frustrated fliers follows:
Respond to article (0)Bill Marriott Blogs
Posted by Marshall Krantz under Weblogs
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Bill Marriott, chairman of Marriott International, launched his own blog on Tuesday, a sure sign that this new form of communication has found a permanent place for itself in hospitality marketing.
You Can Check Out Any Time You Like
Posted by Sara Welch under Weblogs
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I love a good planner horror story, so I was delighted to happen upon this blog by a meeting planner describing a recent, disastrous stay at a hotel in Tucson that he compared -- unfavorably -- to the Eagles' Hotel California . . .
Scotty and Fiddy Think Outside the Box
Posted by Marshall Krantz under Weblogs
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The latest college students (recent grads, actually) to show grown-ups the power of online networking are a couple of guys named Scotty and Fiddy, who are hitchhiking around the country and soliciting rides through their blog, Hitch50.com.
Their goal is to travel to the capitols of all 50 states within 50 days. It appears they're getting all the rides they need. So far, they've visited 14 capitols in 10 days, and they're closing in on the Georgia State Capitol, in Atlanta, as of this writing.
This New NYC Venue is No Joke
Posted by April Torrisi under Weblogs
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Last week, I met with John Meyers, director of event planning and group sales of a new upscale comedy venue that will debut this fall in the trendy meatpacking district of Manhattan. According to Meyers, Comix will be New York’s largest and most sophisticated comedy venue in Manhattan . . .
Starwood Redefines the Lobby
Posted by Kinley Levack under Weblogs
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Today, Starwood unveiled its new blog: www.TheLobby.com. I am impressed – it’s worth a visit.
For launch day, there is a ton of content and a lot of it is fun to read. They stocked the blog with stories from last Friday on, and each post is accompanied by a graphic so it’s visually appealing. The logo banner is sharp too – very cool looking.
The blog avoids just plugging Starwood properties; posts discuss NPR coverage, explore different locations and cover gadgets. It is a bit iPod-heavy . . . there are only so many cool iPod products you can mention in one day and iPod boxer briefs strike me as a bit much, but other gadget coverage is great—I didn’t know there was luggage that could weigh itself, did you?
Hold Your Next Meeting in the Himalayas
Posted by April Torrisi under Weblogs
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This past Friday, April 7, Disney’s Animal Kingdom in Lake Buena Vista,
FL, launched its newest attraction and ride, Expedition Everest, a
runaway train adventure that combines coaster-like thrills with the
excitement of a close encounter with the infamous yeti--a large, hairy,
humanoid creature said to live in the Himalayas. The audio-animatronics
yeti figure is said to be the most highly engineered product ever
created by Disney Imagineering--in fact, it has more instantaneous
power in its movements than a 747 airliner. At the base of the ride
lies the mythical village, Serka Vong, which offers an exotic
private-event setting for groups with. . .
Energize at Work (without Caffeine or Chocolate)
Posted by April Torrisi under Weblogs
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While trying to find people to interview for an upcoming article for Successful Meetings on the role of the five human senses in meetings (in which hotels incorporate sense-stimulating elements in their lobbies, hotel rooms, and meeting space to enhance and create memorable experiences), the W in San Francisco hooked me up with Darrin Zeer. Zeer is a relaxation expert based in San Diego who has led “Recess” sessions for corporate . . .
Continue reading "Energize at Work (without Caffeine or Chocolate)"
Haunted Attendees
Posted by April Torrisi under Weblogs
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One of the most raved-about ghoulish events in New York City is the Blood Manor, open to frighten adults only during October and with the last viewing tonite, on Halloween. For those planners needing an extra edge (a.k.a. a scare) for next year’s themed Halloween party, take a look at the Blood Manor. Located in Chelsea, the R-rated Haunted House can accommodate group outings and would be a great pre- or post-event attraction for a client. It’s the only 3-D maze in Manhattan, with 12 devilishly decorated rooms along with vampires, zombies, and skeletons to freak people out. Attendees also experience startling sound effects and embalming-fluid-type stenches, along with blood-curdling set pieces. It is not for the faint of heart, says the venue's Web site.
I found out about this attraction too late; tickets sell out in advance. But it will definitely be on my list to visit for next Halloween. Scaring others – what a hoot!
Advertising on the Web
Posted by April Torrisi under Weblogs
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I just read an article today in The New York Times titled, “For the Niche Film Audience, Studios are Appealing by Blog”, in which particular movie studios are opting to drive audiences to the movies by influence of online advertising versus traditional television and print ads, since the Internet offers infinite, unlimited (and unregulated) information. The Times writes: “ThinkFilm's vice president for marketing, David Fenkel, said: ‘Some movies just lend themselves to online advertising. “The Aristocrats” is dirty, it's obscene and it's unrated, which is sort of like the Internet itself.’ [And] ever since the release of "The Blair Witch Project" in 1999, movie studios have strived, and failed, to replicate the groundbreaking Internet campaign that made that film a marketing phenomenon. These new ad campaigns on the Web suggest that studios are becoming more determined to identify and reach niche audiences online.”
The advertising industry has found yet another way to influence society and I wonder if other industries like hospitality (hotels and travel/transportation) will follow suit and will identify its niche market by buying media space on industry related sites, like for instance, MISoapbox.com?!
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